For my former employer Headraft, I co-developed a Snapchat Lens on behalf of Salomon that allows users to virtually try on and wear new shoe models. My task was to scan five pairs of shoes, optimize the 3D models and then equip them with the necessary foot tracking in Lens Studio. A particular focus was on minimizing the file size to ensure smooth use of Lens.

Inspired by the creative possibilities of the scans, I developed a spec spot that presents a shoe in a dynamic, urban and rough environment. The staging on an island should emphasize the branding of the shoe and underline its versatility - not only as an outdoor and hiking shoe, but also as a statement for street style and the urban scene.